2027 Visitor Experience Conference
May 18-20, 2027
Albuquerque, NM
Collaboration is at the heart of every cultural and tourist attraction. As the Visitor Experience Group teams up with the Museum Store Association we are putting collaboration front and center at our 2027 conference.
We invite you to explore the big questions with us: How do cross-departmental teams drive your mission? How do you engage community partners who share your values? And how can new alliances shape your strategic plan?
Join us in Albuquerque this May as we connect with collaborators—both old and new—to explore how we can reach our full potential, together.
New for 2027
vex + msa
We're working together with the Museum Store Association to co-promote our conferences.
spring
We've moved from Fall to Spring! Going forward, VEX will take place each year in Spring.
lightning Talks
This year's conference will feature 20-minute talks along with our regular sessions and workshops.
three days
We're condensing our programs and events to fit into a three-day window for more convenient travel (or more time to explore).