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VEX25 Workshops

Tuesday, September 30
The Museum of Contemporary Art Chicago

The Visitor Experience Blueprint:
Align Your Teams, Wow Your Guests, Grow Your Revenue

Edlis Neeson Theater: 9:00 - 10:30 am

Learn how to align departments to deliver a cohesive guest experience by connecting service standards, recovery, and premium offerings. This session provides tools to build a holistic strategy that improves satisfaction, streamlines operations, drives attendance and spending, and lowers acquisition costs at your venue.​

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Josh Liebman, Founder, Liebman Leisure Group 

DEI in the Crosshairs: Advancing Equity in Challenging Times

Edlis Neeson Theater: 11:00 am - 12:30 pm

Explore actionable strategies for sustaining Diversity, Equity, and Inclusion (DEI) work in cultural institutions amid shifting political and social climates. This session offers tools for navigating resistance, fostering institutional resilience, and reaffirming DEI as core to mission-driven work.

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Sara Furr, PhD, VP of Inclusive Strategies, Family Institute at Northwestern University

Moving Beyond the Deficit Model of the Visitor:

Visitor First Approaches to Site Interpretation

Crown Family Room: 11:00 am - 12:30 pm

Participants will engage in thinking about approaches to site that fully engage visitors, putting their interests, knowledge, and experience at the center of facilitated experiences rather than assuming visitors enter any experience with a deficit. Emerging theories and recent research will be presented. Links with DEAI will be discussed.

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Brian Forist, PhD; Senior Lecturer-Parks, Recreation, & the Outdoors; Indiana University School of Public Health-Bloomington

Building Bridges: The Battle Against Culture War

Edlis Neeson Theater: 2:00 - 3:30 pm

In this session we were learn about cultural humility on how to apply these principals, we will on perception vs perspective, and how we can all be more self-aware. 

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Gus Martinez, CEO, GSM Diversity LLC

Access All-Stars: Making the Case for Inclusion

Crown Family Room: 2:00 - 3:30 pm

You’re an Access Champion—now put your skills to the test! In this interactive session, solve accessibility challenges, lead institutional change, and develop disability-centered programming. Learn how communication, pre-visit information, and proactive solutions eliminate barriers before they happen, and bring 'Service First' to life at your organization.

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Alex Boyle, Director of Programs, Art-Reach Dani Rose, Access Consultant

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