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What is VEX Ed?

In February 2020, we launched the VEX Ed Webinar Series to compliment our annual Visitor Experience Conference with year-round programming. This series will tackle the issues facing visitor serving organizations like dealing with difficult visitors, navigating your career, hiring and training,museum professionals staff engagement, and more! Each webinar will feature a panel of VEXperts from a variety of institutions sharing their expertise and responding directly to issues you raise.

Next Webinar:

Revenue and Experiences Outside the Gate

You have a wonderful destination that people are excited to visit, and that's great! There are always opportunities to satisfy the desire that many have to dive deeper. Learn more about how the Shedd Aquarium Ancillary Operations team develops, vets, and implements mission-based revenue driving and diversifying programs that allow aquarium guests to get even closer to the collection.


In this webinar, you will learn:

  • What makes up a viable "Ancillary Program"

  • How to herd the cats (AKA your wonderful colleagues/resource providers who are all very busy in their own right!)

  • Simple tweaks to maximize existing programs



  • Presenter: Colby Sellers, Director of Ancillary Operations at Shedd Aquarium

  • Date & Time: March 28, 2023 3 p.m. EST

  • Tickets: $10 (Free for members - get your discount code here)
Past Webinars:
  • February 24 & 28, 2022 - The Four Pillars of Staff Engagement

    • Patrick Wittwer​

  • April 15, 2021 - Maximizing the Impact of your Digital Engagement

    • TJ Christensen

      • Founder & CEO

      • Blue Gator
  • February 23, 2021 - The Deploring Twenties & How to Cope With Them

    • Dr. Andrea Braverman​ 

      • Clinical Professor of Psychiatry & Human Behavior

      • Thomas Jefferson University

      • Recording

  • July 28, 2020 - Deescalation Training with hollaback!

    • Emily May

      • Co-Founder and Executive Director

      • hollaback!

  • May 29, 2020 - Reopening Discussion & Design Challenge

    • Krista Dahl Kusuma 

      • Audience Engagement Chair & Bay Area VEX Lead

      • Visitor Experience Group

  • February 18, 2020 - Dealing With Difficult Visitors

    • Christine Goerss-Barton

      • VEX Ambassador and Guest Services Manager

      • Albright-Knox Art Gallery

    • Cynthia Helmstetter

      • VEX Events Chair and Visitor Services Manager 

      • Museum of the American Revolution

    • Nicole Krom​

      • VEX Founder & Chair and Membership & Outreach Manager​

      • Longwood Gardens

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