Session Block 1 - 9:00 - 9:45 a.m.
Let's Raise the Woof! (Welcoming Service Animals)
Innovation in Action: Interactive Experiences Reshaping Museums and their Communities
Timed Tickets: A case study of 3 SFMOMA Exhibitions
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Welcoming Service Animals into your cultural site upholds the rights of people with disabilities who require Service Animals for public access, services, and alerts. Learn directly from a Service Animal Handler practical customer service tools for crafting and upholding appropriate Service Animal policy as well as staff training methods.
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Dani Rose, Managing Director, Art-Reach
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Nae Vallejo, Project Director, Art-Reach
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Roady, Service Animal
Want to level up both your staff and visitor experience? Science North, Northern Ontario’s most popular tourist attraction, shares how implementing interactive visitor experiences have made a serious impact on their educational goals, community engagement, and bottom line.
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Mia David, Integrated Marketing Manager, Goosechase
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Alyshahn Kara-Virani, Co-Founder and CRO, Goosechase
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Katrina Pisani, Lead Staff Scientist, New Audiences & Research, Science North
RF&P Forum
Join SFMOMA in reviewing timed tickets used for 3 recent exhibitions; Diego Rivera, Yayoi Kusama, and The Visitor's. Dive into all the logistics and review benefits, challenges, setting capacities, logistics prep, messaging, and more!
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Brianna Jilson, Visitor Experience Manager, San Francisco Museum of Modern Art
Session Block 2 - 11:30 a.m. - 12:30 p.m.
Practicing Inclusivity
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This session will uncover helpful, readily available reference materials for inclusive exhibition and space design, discuss ways to equip your front-line staff with skills, materials and information that will make every guest feel welcome, and empower attendees to lead the charge in fostering inclusivity at their respective institutions.
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Kendall Chandler, Education Coordinator, Virginia Museum of Contemporary Art
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AJ France, Partnerships Manager, Autism + PTSD Self Advocate, KultureCity
Unlocking the Power of Safety and Service
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This session will outline how two institutions, Mt. Cuba Center in Delaware and the Columbia Museum of Art in South Carolina, instituted a significant cultural shift related to how they handle public safety. Representatives from both organizations will provide context as they unveil the evolution towards a more robust and effective safety and security framework while navigating the challenges, pitfalls, and resistance to change.
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Erica von Schenk, Associate Director of Visitor Experience, Columbia Museum of Art
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Katie Chandler, Visitor Experience manager, Columbia Museum of Art
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Robert Parrett Jr., Guest Operations Manager, Mt. Cuba Center
A Weeknight at the Museum or Attraction! (Building Loyalty and Revenue through Corporate Events)
RF&P Forum
Do you consider your Museum or Attraction a Unique Venue? If not, you should, as you have a great opportunity to enhance or increase revenue for your organization. The challenge though is that you need to speak the language of companies. If you can, you will build loyalty and revenue for your organization.
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Bob Pacanovsky, Speaker & Chief Hospitality Officer, The Black Tie Experience
Session Block 3 - 2:00 - 3:00 p.m.
Culture Keepers: Fostering Inclusive Museums Through Staff Accommodation
Monumental Feedback
Maximizing Experiences While Boosting Revenue: Strategies for Success
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Explore the critical nexus between staff accommodation and museum success in this session. Learn practical strategies to foster an inclusive environment that nurtures your team's diverse needs. Discover how prioritizing staff well-being enhances creativity, productivity, and ultimately, the visitor experience.
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Amelia Hoskins, Board Member, Visitor Experience Group
In 2022, the Valentine Museum installed the statue of Jefferson Davis pulled down from Richmond’s Monument Avenue. In 2024, the museum opened a new exhibit, Sculpting History: Art, Power, and the ‘Lost Cause’ American Myth. This session explores the visitor feedback methods and response patterns from these two installations.
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Christina Keyser Vida Elise H. Wright Curator of General Collections, The Valentine Museum
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Sophia McCrimmon Visitor Services & Volunteer Programs Manager, The Valentine Museum
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Liz Reilly-Brown, E. Claiborne Robins, Jr. Director of Education & Engagement, The Valentine Museum
RF&P Forum
Explore innovative strategies to use visitor data and data analysis to diversify attendance, enhance memberships, and enrich visitor experiences. Learn best approaches to tailor memberships, offer exclusive access, and foster community engagement. Gain valuable insights from your database to maximize impact.​
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Paul Serignese ,VP of Sales, Humanitru
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David Perry, Solutions Consultant, Humanitru
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Michael Culler. VP of Sales. ACME Ticketing
Session Block 4 - 3:15 - 4:15 p.m.
Strategic Accessibility Planning
Summer of Space: How Three Museums Used Space Travel to Engage Diverse Audiences
Do Not Trust your Guest Experience Team!
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Interested in increasing Accessibility and Inclusion at your organization? Well, then, as Beyonce says "Let me upgrade you!" Intentional diversity, equity, inclusion, and access initiatives require intentional planning. Guided by the disability rights phrase 'nothing about us, without us' inclusion work must center the disability community. Recognizing it's hard to know where to begin, the Art-Reach consulting team will guide participants through their process of creating a strategic accessibility plan.
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Dani Rose, Managing Director, Art-Reach
In the summer of 2023, three Richmond area museums realized that they were all coincidentally hosting exhibitions focused on space travel. In a moment of creative collaboration, members from each institution’s marketing, education, & programming teams focused on creating a “Summer of Space” that highlighted ways each exhibition could serve different interests & members of the community. Participants in this session will learn about ways to work collaboratively with other institutions and how to view one topic from a variety of angles.
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Timshel Purdum, Virginia C Ellet Deputy Director of Education, Science Museum of Virginia
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Maggie Creech, Director of Education, The Virginia Museum of History & Culture
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Sarah Moseley, Director of Development & Marketing, The Children’s Museum of Richmond
RF&P Forum
Don’t let the name fool you, we love GX teams and this session is designed for organizations to better support and hear what you are saying. It is centered around the importance of using technology to collect as many data points as possible to support what you are saying to your organizations. With guest feedback coming from word of mouth to staff, post visit surveys, onsite surveys, annual member surveys, online posts, tweets, insta’s, TikTok’s, carrier pigeons, and who knows what else these days it is a daunting task to make sense of it all.
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Jamie Flaherty, VP of Business Development and Marketing, NetServ Applications​
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Brooklyn Osborne, Marketing and Communications Director, Royal Gorge Bridge and Park